Zahra (1995: 227; 1996: 1715) sees Intrapreneurship as the combination of all the firm's efforts on innovation, renewal and venturing. Innovation involves creating and introducing new products, organizational processes and systems; venturing encompasses expanding existing operations or entering into new markets; and renewal entails revitalising the organization's business model.
Zahra (1993) essentially revises Covin and Slevin's (1990) model in that he merges the technological environmental factor with the dynamism environmental factor; he adds a new construct called `munificence' to draw attention to a related construct of opportunity seeking; and he defines intrapreneurial behaviour more clearly, by differentiating between constructs such as `intensity of behaviour', `formality of intrapreneurial activities', `types of intrapreneurial behaviour' and `duration of such efforts'.
Zahra (1993) also recognises the possibility that different kinds of intrapreneurial posture may influence different dimensions of performance differently and at different times. Regarding the locus of intrapreneurship, he argues that intrapreneurship occurs at multiple levels within an organization.
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